Using Personas to Draw in More Customers
by Karon Thackston
The more you know about the people within your target audience, the better you'll be able to communicate with them through your copy.

Disrupt Your Life
by Alicia Fruin
You may have noticed that we as human beings have a limited ability to pay attention -- you know, really be present -- which is why we benefit from declaring publicly what we will pay attention to each year. What we pay attention to grows and thrives