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Welcome to the October 24, 2002 issue of LocateACoach.com's Focused Lives Update "Experts & info to bring your life, career, family, home, health & spirituality into focus" A full HTML version can be found here: http://www.LocateACoach.com/ezine/ INSIDE THIS ISSUE: - Check Out These New Articles - Upcoming Teleclasses & Chats - Feature Article: Designing a Site that Demands High Traffic - Special Offers - Join Our Affiliate Program for On-going Residual Income!
Check Out These New Articles
The Balancing Act ~*~ The Three Reasons Most People’s Marketing Fails – and How to
ELIMINATE Them! Become
a Better Parent by Taking Better Care of Yourself ~*~ Many
ways to lose a teenager ~*~ The
Can't Fail Workout Plan
Special Offers
Upcoming Teleclasses & Chats
For
a complete list of teleclasses, visit For
a complete list of upcoming online chats, visit
Marnie
Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get
literally hundreds of thousands of page views a month is
simple astounding! (NOTE: I said “page views,” not
“hits.” BIG difference!) I had to ask her to reveal her
secrets so that we all could learn how to create a Web site
that simply demands high traffic.
KARON: Hi Marnie. I really appreciate you taking
the time to give us your insights on traffic building. You
seem to have the Midas touch in this area : )
MARNIE: Oh sure, Karon. Anything for a friend.
KARON: I know from our email conversations that
most of your Web sites get anywhere from 100,000 to 500,000
page views a month. How do you do it? Search engines? Ezine
ads? What?
MARNIE: Well, those things do help, but normally
the site itself drives the visitors to return over and over.
It also encourages viral marketing with lots of referrals.
KARON: So tell me about your two biggest sites (in
terms of traffic). Those would be IdeaMarketers.com and SheLovesGod.com,
right?
MARNIE: Right. Both of these sites give the
visitor a chance to shine - to contribute and be in the
spotlight. They both accept article contributions, they both
allow profiles of visitors, and they both have a place for
me to give extra attention to visitors (the masthead).
KARON: So, because visitors are in the spotlight
on these two sights, they recommend them to others, return
repeatedly, and link back to you. Excellent!
MARNIE: Yes, I’ve built in automatic ways for
visitors to forward pages to friends which brings even more
traffic. Basically, rather than having the focus on selling,
I put it on the visitor. They are the primary focus with the
products/services I sell taking a back seat (so to speak).
KARON: But you still make sales, right?
MARNIE: Oh yes! The sites wouldn’t have been
able to stay online since 1998 and 2000 if they weren’t
making money : )
KARON: Good point! What else can you tell us about
your “magic formula?”
MARNIE: Well, both sites have *LOTS* of pages
people can visit. As you know, more pages = more doors for
visitors to enter = more listings in search engines = more
traffic!
KARON: Keep going… I’m all ears.
MARNIE:The masthead I told you about earlier helps
drive traffic from my heavy-hitter sites to my newer sites.
Among other things, it features articles and tips from site
contributors. Then, in my newsletters, I encourage people to
go to the site to read further. In other words, everything's
not there in the email, they have to go to the site to get
some of the content.
KARON: Well, you just have all kinds of tricks up
your sleeve, don’t you? Anything else?
MARNIE: Yes, actually : ) IdeaMarketers is also a
"newsworthy" site that is used as a resource for
many people. It tends to get a lot of mentions in articles
simply because of its nature. And because of the quality of
the site, IdeaMarketers has been recommended in a lot of
high-traffic ezines.
KARON: So the combination of all these elements
creates a Web site that people WANT to visit time and again,
right? Marketing sites such as these is left more to the
visitors than to your efforts, huh?
MARNIE: In a way. The visitors most certainly are
the reason for my success. As I said before, search engines
are not to be ignored, and I’m a firm believer in ezine
advertising, but when you build a site designed around
visitor interaction, traffic usually comes without a
struggle.
KARON: Thanks so much, Marnie. This gives us some
serious issues to think about.
MARNIE: My pleasure!
The two sites of Marnie’s we mentioned in this
interview are her article promotion site http://www.ideamarketers.com, and her women’s spiritual
growth site http://www.shelovesgod.com. Visit them today to
see Marnie’s traffic pulling designs in action. Or hire her to personally bring traffic to YOUR site - she
guarantees results - Click here for details. Most buying decisions are emotional. Your ad copy should
be, too! Karon is Owner and President of KT & Associates
who offers targeted copywriting, copy editing & ezine
article services. Subscribe to Karon’s Ezine
"Business Essentials" at join-businessessentials@lyris1.listenvoy.com
, visit her site at http://www.ktamarketing.com or learn to write your own
powerful copy at http://www.copywritingcourse.com.
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Designing A Site That Demands High Traffic
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