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Welcome to the Nov. 29, 2001 issue of LocateACoach.com's Focused Lives Update "Experts & info to bring your life, career, family, home, health & spirituality into focus" A full HTML version can be found here: http://www.LocateACoach.com/ezine/ INSIDE THIS ISSUE: - Coach in the Spotlight- Q&A - What Is Branding? - Audio Clip - From "Intro to the Law of Attraction" - Upcoming Teleclasses & Chats - Feature Article - Goals Only Work When We Do in the Spotlight  Suzann
FoersterE-mail Suzann 6275 Walton Heath Grand Rapids, MI 49426 United States Phone: 616-662-2633 Fax: 616-662-2632 Suzann Foerster is the owner of Accelerated Solutions, a business and leadership coaching firm designed to assist business, teams and leaders maximize their performance. Suzann is devoted to empowering businesses, teams and leaders with the skills and action steps for personal and professional success. She says it best, “I’m the successful professional’s secret weapon. I listen, make requests and give advice – but most importantly I believe in everyone’s ability to succeed so I expect the best of people and ask them to stretch out of their comfort zone. I love what I do – it’s rewarding to watch people invest in themselves and succeed. My goal is to see people and business succeed.” Accelerated Solutions offers business, team and leadership coaching, private coaching, workshops and seminars. Want to ask a question? Click
here!
We hear a lot of people saying we need to 'brand' ourselves. What exactly is 'branding?' Is it just for products or services too? Also what makes a brand successful? - Website owner Dear
Website owner,
Good question! Branding is not to be confused with your logo,
or your mission statement, or the services you offer. Branding is
the total package of who you are and what you do for your target
audience. It is very conceptual -- it's the image you want to
convey to clients and prospects to build loyalty and trust. When
properly implemented, branding will help you in many ways. A
strong brand increases repeat business and word-of-mouth
promotion, often resulting in more impulse purchases and a greater
willingness to pay a higher price. Some good examples are brands
such as McDonald's, which was cited for its "consistent brand
values, industry dominance, and a living personality" or
Mercedes Benz, "the ultimate status brand embodying safety,
heritage and longevity".
Are Brands just for product?
Absolutely not! Just think of Madonna and Oprah! Think of those
two celebrities and describe them as fast as you can. What words
come in to your mind? Did they establish an emotional connection
with their audience? Absolutely!! People are attracted to them
because they bond with them.
What makes a Brand successful?
Successful brands are built on core values and during their
life-times constantly built on and reinforce their core values.
So, let's say I am a graphic designer and my values are adventure
and creativity; what is more likely to fit with my personal style
a boring dull website or a site full of animations and color?
Once, you integrate your values with what you do, you attract
naturally your target audience. And this audience is most likely
to stay with you. They are your loyal brand- customers. Without
them your Brand would not exist. So, in order to build a
successful brand you need to develop brand-loyalty and the only
way to do this is by being consistent, clear and authentic to who
you are and what you do.
Why do Hope this helps, Carole
An Introduction to The Law of Attraction Click here to listen to a 15-minute sample TeleSeminar. PS. I invite you to get a pen and paper so you can follow along with the exercises given on the 15-miute clip.
For
a complete list of teleclasses, visit For
a complete list of upcoming online chats, visit
by Rhoberta Shaler Goal setting seems to be a perennially hot topic! Could it be that you hear and read about it so often because its a subject that is easy to know about and difficult to practice? It would be very surprising to find an adult in the work force who has not heard about goal setting. A Harvard study of their graduates over thirty years found that there were only a small percentage (3%) of them who actually wrote down their goals--and these were the most successful! You can be certain that every one of those students had repeatedly heard the value of goal setting. Yet only 3% actually wrote down their goals consistently. Imagine what you can do if you both write down your goals and, then, focus on them every day, every week, until they are accomplished! What is it the causes the "New Year's Resolution Syndrome"? You probably know the one. People make resolutions, work hard at them for a few weeks, maybe even a few months, and then forget them. Next year, they make the same New Year's Resolutions. That is the syndrome. It is self-defeating and self-sabotaging. So, why do so many people do it? They may be making goals that are too global, too extensive, too unrealistic for the time frame, body type or current finances. That is not to say that they are not worthy goals. They need to be broken apart into smaller, more specific, attainable pieces. The elephant analogy is still the best one I know of to illustrate good goal setting. You probably know it. "How do you eat an elephant? One spoonful at a time." So it is with goals. Make spoon size goals and accomplish them. One you've mastered those, get a bigger spoon! You may have too many people in your life who consciously or subconsciously are unwilling or unable to support you to reach your goals. Everyone has a ‘personal tribe’ – their friends, families, colleagues. You have created agreement among your tribe members that you are a certain way, or you do certain things. They are comfortable with you as long as you are and do those things. They may even be enthusiastic about your desire to change something or accomplish something new. Just know that, as you change and accomplish, they may not like it. They may even go so far as to put you down in small ways or make light of your accomplishments. Do you know why? It is usually because your changes remind them, on some levels, that they could be doing it, too...and they aren't! Surround yourself with people who want you to have what you want for yourself. Be mutually supportive and you'll all achieve your highest goals. You may have filled your schedule with so many things that there is little room for your goals to grow. We must be careful not to confuse busyness with progress. Be selective about how you use your time and what you focus on. Success often comes when you know what to leave out, rather than what to include in your life. Notice, too, how much time you spend on trivia. It has a nasty way of taking your attention from what you say you want to focus on, doesn't it? Have you ever just "had" to clean your office before you could begin your project? Then you know how this works! Goal setting is like the pig and chicken who were out for a walk in town early one morning. The chicken became really excited when she saw a sign that said "Ham & Eggs, $2.99". She said to the pig, "Look, we've got double billing again." The pig grunted and said, "That's all right for you to say. For you, it's all in a day's work. For me, it's total commitment." Goal setting is all in a day's work. Goal achievement is total commitment. (c) Rhoberta Shaler, PhD, is a motivational keynote speaker, consultant and trainer on 'People Skills for Sustainable Success'. She leads organizations to improve workplace relationships, build & strengthen teams, and, manage conflict, anger & difficult people. She can reached at 1.877.728.6464 or through http://www.SpeakingAboutWork.com
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Feature
Audio Clip from Teleclass
Commemorate The Historical