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Welcome to the February 28, 2002 issue of
LocateACoach.com's Focused Lives Update
"Experts & info to bring your life, career, family, home, health & spirituality into focus"

A full HTML version can be found here: http://www.LocateACoach.com/ezine/

INSIDE THIS ISSUE:

- Welcome New Coaches to the LocateACoach Team!
- Industry Pro Interview
- Upcoming Teleclasses & Chats
- Lessons from the 2002 Winter Olympics
- Interesting Sites to See


NEW Coupon Cuisine!
Clip. Shop. Save. Cook! Join the Lazy Gourmets Coupon Cuisine Newsletter and receive great recipes using products featured in the coupon section of your Sunday newspaper. What a deal! Before you throw in the oven mitts, try LazyGourmets.com. Subscribe free! Subscribe at Subscribe_cc@LazyGourmets.com

Welcome New Coach!

Mike Crosa - Small Business
http://www.businessprofits.com 
Mike Crosa is a CPA & Business Coach who has worked with business owners and professionals in helping them grow their business and improve their quality of life. You can have a successful business and a family life. It's a matter of deciding to do it. As your coach Mike will help you define what it is you really want. Read Mike's profile at http://locateacoach.com/members/profile.cfm?profileid=2885


Industry Pro Interview

Expanding Your Market Reach For More Sales
© 2002 http://www.ktamarketing.com 

Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is “narrow mindedness”. We have thoughts about what our product/service is, what it does and who it serves.

When we get stuck in this mindset, we lose out on tremendous amounts of income from other markets we might not have even thought about. Bob Serling is about to shed a giant, bright, white light on this matter. Pay close attention… you will learn a LOT.

Bob is the editor of Product Development Hotline, an online newsletter that helps people create lucrative new products and services, position their products for maximum sales, and sell or license their product ideas for millions. He has helped dozens of companies create new products that fulfill their customers precise needs and position their products for greater profits.

KARON: As I've been shopping, I've overheard store managers remark, "we need to move the displays around so sales will pick up again on those items". It's true that repositioning (whether physically in a brick and mortar store or finding a new niche online) does increase attention. Tell me the reason behind this.

BOB: There are two reasons. First, all promotional approaches have a natural life cycle. Response to them degrades over a period of time. So it's important to periodically test new positioning to see if it outperforms your current positioning. If it does, then by all means replace your current positioning.

Second, market conditions can dramatically affect the success of your positioning. For example, using the retail store example, in a tough economy, lobster and champagne may become more difficult to sell. But small quantities of expensive high-quality chocolate still give people a way to pamper themselves without feeling like they're breaking the bank. A position of "You can still treat yourself like a king on a pauper's budget" could be used to sell the chocolate.

KARON: Would repositioning work for ANY industry? How about service-based offerings (legal firms, consulting, etc.), e-books or ad agencies?

BOB: Effective positioning is a matter of finding out what matters most to your customers or clients, then "grafting" your product or service to that message. So, yes, any product or service can be repositioned.

As an example, ad agencies do this all the time. One might position itself as the leader in high-technology, another might be the leader in customer relationship management, and a third might be known as the agency to go to for cutting edge graphics and eye-popping images.

KARON: I see… so it’s a matter of focusing on what the customer really wants/need? OK… but how do you know when it's time to consider repositioning your product/service?

BOB: In my company, we have a saying: "Never let your spouse, your employees, your sales people, or your cousin Lorraine tell you when to change your positioning. The only person whose vote counts is your accountant." In other words, as sales from an existing positioning begin to fall off, start testing alternative positioning. And of course, world-changing events can force an immediate change in positioning.

KARON: So when we see sales tapering off, what steps do we take to reposition ourselves?

BOB: As I mentioned earlier, positioning should be driven by what is most important to your customer. What goal do they want to achieve most? What is the biggest problem they're desperate to solve? Answer these questions, and your new positioning will shine through.

KARON: So a little market research will go along way to answer those questions, right? Maybe conduct a survey or send emails to clients asking them what’s important to them right now. Thanks Bob!

BOB: You’re welcome, Karon. Glad to be of help!

Bob holds a patent on an advanced testing software suite that he and his partners developed and sold for millions in just 17 months, and has patents pending on a consumer product and a business service. You can get a FREE subscription to Product Development Hotline by clicking on this link: http://www.ProductDevelopmentHotline.com 

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at BusinessEssentials-Subscribe@topica.com or visit her site at http://www.ktamarketing 


How to design a life you love
This class is designed to get you off to a fast start. You will gain clarity about the things that are uniquely essential for you to have a life you love. You will find out what is coming between you and your DesignerLife and begin to craft and design strategies for closing the gap. Click here to learn more.
Read Robin Harris's profile & other submissions

Upcoming Teleclasses & Chats

For a complete list of teleclasses, visit
http://www.locateacoach.com/members/teleclasses.cfm 

For a complete list of upcoming online chats, visit
http://www.locateacoach.com/members/chat.cfm 


Path to Success for Coaches and Mentors
Free 10-day Mini-course Discover your calling in a new and rewarding career as a professional coach and mentor. Travel down this exciting path with your own personal guide pointing you in the right direction. You'll learn how to reach your destination quickly and which five steps to take first (the order will surprise you). You will receive one free lesson, by email, every day for the next 5 days. Your first class is just minutes away. Just click here to get started. Click here to learn more.

 
Lessons from the 2002 Winter Olympics
by Jim Allen

1. Sometimes, the number 1 is the biggest number there is.

Eleven countries in the 2002 Winter Olympics were represented by a "team" of just one athlete. To these athletes, from countries like Cameroon, India, and South Africa, the glory was not just competing for the medals, but in representing their sport, and their countries with pride.

2. The leader of the pack is not always the winner.

There's a lot to be said for the smooth, measured pace towards the back, as Australian Steven Bradbury knows:

Trailing in the 1000-meter qualifying race, he'd make it to the finals after the other competitors collided on the track. Using the same strategy in the final proved effective, too. A similar collision took out the competition in that race and Bradbury stepped off the track as a Gold medalist (the first winter Olympic gold medalist in Australian history).

3. We can't control what others think of us.

The pairs figure skating competition would prove that life, if nothing else, is very subjective. Jamie Salle and David Pelletier skated what many believed to be a gold-medal performance. The judges, however, awarded the gold to Russian skaters Elena Berezhnaya and Anton Sikharulidze. The pair would later be awarded a "second" gold medal (and share the gold medal award with Berezhnaya and Sikarulidze) but, judging improprieties or not, the truth remains: You must be confident in your actions as you can't control what others will think.

4. It's better to focus on doing one's best than on being the best.

Figure skater Sarah Hughes, in fourth place after the women's short program, went into the final prgram with the smallest chance of winning a medal. Rather than focus on winning, she decided to go out, have some fun, and do her best, which she did. It was a remarkable performance that led to her winning the gold medal.

5. "Down" doesn't mean "out".

Just a month before the games, speed skater Chris Witty was diagnosed with mononucleosis, jeopardizing her participation in the Olympics. Not only would she attend the games, she won the gold in the 1000 meter race... AND set a world record while doing so.

6. Life is consistently inconsistent.

Much as we'd like each of our days to be calm and trouble-free, there are so many things beyond our control that this just isn't realistic. Ask Apolo Anton Ohno....

A favorite for each of the four speed-skaiting competitions he was entered in, Ohno would win the Silver medal in a race he was easily winning until a few players bumped each other and "wiped-out." Then he would win Gold in the 1500-meter race, after the South Korean entrant was disqualified. In his third race, he would be disqualified. In his fourth race, he did not make it into finals.

And that's life.

7. Speed into the future, but remember your past.

With every new day, the future speeds upon us, but not so fast that we can forget those who came before us and paved the way.

Jim Shea helped return the sport of skeleton to the winter Olympics; the sport last appeared in a winter olympics back in 1948. Along the way, Shea championed not just the sport, but the spirit of the Olympics, imparted to him by his father and granfather, both winter Olympic medal-winners themselves. Sadly, Shea's grandfather died just two weeks before the, but his spirit lives on. --Jimmy Shea, carrying a photo of his grandfather in his helmet, crossed the finish line on his final run as the gold medal winner.

8. We get by with a little help from our friends.

As if a testament to the power of standing by one's friends, Jill Bakken and Vonetta Flowers won gold in the 2-person bobsled competition. Earlier in the week, Flowers had been asked by fellow U.S. competitor (and gold medal favorite), Jean Racine, to partner with her, instead of Bakken. Flowers refused.

9. Everyone has a dream.

No matter who was interviewed -- coaches, athletes, family, or observers -- everyone brought with them their own Olympic dream of what could be. Every person has their own dream, whether it's to compete in the Olympics or to fly to the moon. Just as we support our athletes in the pursuit of their dreams, let us support each other for our individual dreams as well.

10. We can work it out.

In a world filled with war, terrorism, and territory disputes, the Olympics showed once more that -- even while nations might not always agree with each other (inside and outside the games) -- they can come together, peacefully, to experience the beauty of sport and competition. It's a start.

Jim Allen is a professional life & business coach who helps people discover & apply ideas that simplify and improve their lives. For more ideas, subscribe to his FREE bi-weekly newsletter, The Big Idea by sending a blank email to: SubscribeMA@CoachJim.com.

©2001 Jim M. Allen & CoachJim.com


Interesting Sites to See

  • Husband driving you nuts? Looking for a super highway between Mars and Venus? Let us help. We've got the hidden marriage keys you've been looking for. Visit up today! http://www.youmarriedhim.com
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    http://www.mainstreetmom.com/contest/harry.htm

 


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