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Welcome to the April 8, 2002 issue of
LocateACoach.com's Focused Lives Update
"Experts & info to bring your life, career, family, home, health & spirituality into focus"

A full HTML version can be found here: http://www.LocateACoach.com/ezine/

INSIDE THIS ISSUE:

- Welcome New Coaches to the LocateACoach Team!
- Check Out These New Articles
- Upcoming Teleclasses & Chats
- Feature Article: 5 Sure Ways to Lose Customers - Fast!

Single? FREE Tele Seminar "Tips and Strategies for Dating Success" Want better success at dating? Attracting the same "type" of person over and over? Do you want to break the cycle of bad relationships? Join Certified Relationship Coach Jana Collar for some solutions and tips to avoid common dating traps. Learn some first steps you can take toward finally finding that special person. Click the link below to register: http://www.teleclassinternational.com/catalog.phtml?keywords=Jana

Welcome New Coaches to LocateACoach Team

Mary Symmes
At Self-Investment Strategies, we focus on empowering people who desire positive change and balance in their lives. Individual coaching, using state-of-the-art techniques, is a powerful exchange between the client and the coach that moves the client beyond the status quo into a new life vision.

We also inspire organizations and companies to see through the clutter, invest in themselves and their coworkers, and achieve the results they know are possible. Using systems thinking, strategic questions, and a new, objective perspective, companies can experience a shift in thinking and behavior that produces remarkable results. For more information, visit the SIS Web site at http://www.selfinvestmentstrategies.com

Jennifer Whitaker
Jennifer is an Executive and Life Coach, Professional Speaker and Corporate Trainer specializing in Stress and Life Balance. She helps organizations to integrate the head, heart and bottom and individuals to "create a life they like". Jennifer believes we are ALL the artists of our lives and create and design our life everyday by our choices. Her unique brand of coaching is LifeScape Designing and is rooted in this fundamental and empowering belief. Visit Jennifer's site at www.jenniferwhitakerinc.com or Click here to read her member profile.

Check Out These Articles

Look Back in Profit
by Jim Allen
http://locateacoach.com/article.cfm?articleid=12119
Are you on track for business success? How do you know?

Disappointment - Disillusionment - Discouragement
by Robert Najemy
http://www.locateacoach.com/article.cfm?articleid=12103
We can overcome these emotions

For Everything There is a Season
by Sharina Alongi Adkins
http://www.locateacoach.com/article.cfm?articleid=12215
Nature does not have spring, summer, winter, and fall all at once. How can you expect to be able to do it all at once?

Goal Tending - Getting ahead by setting goals
by Annette Richmond
http://www.locateacoach.com/article.cfm?articleid=12212
New Year's seems synonymous with fresh starts and new beginnings. But, anytime can be the right time for to begin anew. Whether you're in the market for a new job or trying to build your business, now is the time to renew your efforts.

JEALOUSY
by Robert Najemy
http://www.locateacoach.com/article.cfm?articleid=12102
We can learn through our fear and jealousy.

The Next Best Thing
by Jim Allen
http://www.locateacoach.com/article.cfm?articleid=12170
Got Goals? What if you didn't? --That might be a good goal itself...

Tips for Transforming Your Career
by Terrie OConnell
http://www.locateacoach.com/article.cfm?articleid=12163
With Spring upon us, thoughts turn to new possibilities, growth and re-generation. As you sense the rebirth in nature, now may be the perfect time to consider your own opportunity for career transformation.

Tips When Hearing You are Overqualified
by Terrie OConnell
http://www.locateacoach.com/article.cfm?articleid=12085
Has this happened to you? You’re at a job interview when those awful words come so effortlessly from the mouth of the interviewer: "Sorry, but you're overqualified." You've just been given the old, "It's not you, it's me" spiel.

Registered Corporate Coach Certification Course
This fast-paced, high content Coaching certification course is designed for experienced professionals who desire to obtain certification in a quality program in a condensed time frame.

Upcoming Teleclasses & Chats

10 Key Points To Know in Running Your Small Business: Class with Mike Crosa
8 Facts You Should Know Before Starting Your Small Business: Class with Mike Crosa
Adding Value to Your Coaching with Assessments: Class with Sharina Alongi Adkins
Advanced QuickBooks: Class with Mike Crosa
Attracting Your Life Mate: Class with Michelle Casto
Becoming a Coach: an Insider's Guide: Class with Will Craig
Brand Your Business For Fast Business Results: Class with Carole Nicolaides
Career Development Teleclasses: Class with Terrie OConnell
Certified TeleClass Leader Program with TeleClass: Class with Michael Losier
Define And Land Your Dream Job: Class with Carole Nicolaides
Deliberate Attraction:Manifest Your Heart's Desire: Class with Jacquie Hale
Effective & Efficient Strategies For Networking: Class with Carole Nicolaides
Intro to the MBTI: Course with Annette Richmond

Introductory Law of Attraction 1-hour TeleSeminar: Class with Michael Losier

Job Search Strategies Teleclasses: Class with Terrie OConnell

Learn How to Create Captivating Teleclass Titles: Class with Michael Losier

Learn to Market the Brand that is YOU: Class with Carole Nicolaides

Life Strategy 101: How to live by vision: Class with Michelle Casto

Looking to move to a new home?: Class with Rebecca Hanson

Making Sense of Life; Balance Family & Career Success: Class with Carole Nicolaides
Quickbooks for Coaches: Class with Mike Crosa
Realtors and Investors! Learn how you can increase sales: Class with Rebecca Hanson
TradeShow Exhibitors:Tips & Strategies for Success: Class with Michael Losier
Using QuickBooks In Your Business - For The Beginners: Class with Mike Crosa
Using QuickBooks To Run Your Business - Intermediate: Class with Mike Crosa
What's Your Type?: Class with Annette Richmond
WOW! What a Great Business Card: Class with Michael Losier

For a complete list of teleclasses, visit
http://www.locateacoach.com/members/teleclasses.cfm

For a complete list of upcoming online chats, visit
http://www.locateacoach.com/members/chat.cfm

Adding Value to Your Coaching with Assessments
Instructor: Sharina Alongi Adkins
Learn how to add value to your coaching and profit to your bottom line with the use of behavior assessment profiles. Tuesday, April 9, 11 am Eastern time. $25.95 (Fee includes online DiSC response form access.)

5 Sure-Fire Ways to Lose Customers -- Fast!
by Jim Allen
I know, it's kind of crazy to write an article about how to lose customers. But, as a consumer myself, I see the handwriting on the wall... One business after another seems intent on tossing away good money and driving away serious customers.
As one who works to help people achieve their goals, it just makes sense to offer those businesses the help they need...
So, for those who might be needed help in this area, here are five sure-fire ways to start losing customers today:
1. Overpromise, Underdeliver
Hey, if you actually deliver what you say you'll deliver (or worse yet, more than what you say you'll deliver), clients and customers will love you. Put an end to that immediately by making big, wild, false claims about your product or service -- then fail to deliver on every one of them.
2. Make Things Difficult
If it's easy for customers to find you, get the information they need, and to do business with you, THEY WILL! To drive these customers away, make all of your processes slow and bureaucratic. Hide important contact information on your website and marketing materials. Don't return phone calls or emails quickly (or even at all).
3. Guarantee Nothing
Companies and service providers who believe in their products and services guarantee them. They know they'll gain more clients and client confidence with this approach. Hardly the tack to take if you're looking to run a business into the ground... Forget about guarantees. Caveat Emptor!
4. Focus on Your Needs
Successful businesses regularly -- always -- focus efforts on giving customers what they need to be successful. Rather thank think about "customer service," want-to-fail business owners think about how "customers serve US." They ignore their customers' needs and focus on their own.
5. Forget About 'Em
You can drive your customers away but still make money doing it. How? Once a customer or client has made a purchase with you, forget about them. Apathy after the sale is the number one reason customers leave. Just take their money and let that be end of the relationship. Sooner or later, the customer will get the point and leave for one of your competitors.
I know these are just five simple techniques. But I guarantee that if you put these techniques into place in your business, you can send your customers away in droves!
Plus, each of these techniques is inherently 'viral' -- your customers will quickly spread the word about your new business approach with other customers or potential customers. Before you know it, without even trying, you'll have lost all the customers you can imagine.
Hopefully you aren't among those with a death-wish for your business. In that case, just do the opposite of what I said above and you'll be well on your way to satisfying your customers all the time and growing a powerful, profitable business.
About the Author
Jim Allen is Life Coach who helps people discover BIG ideas that help them turn small steps into giant leaps forward in their lives, jobs, and businesses. Jim@CoachJim.com
http://www.CoachJim.com
Click here to view more articles by Jim Allen.